In America, pop stars humiliate themselves without being prompted, but in Japan, debasement is written into the script.

AKBingo is a television show starring members of an all-female pop group, AKB48. According to Asia One, the premise of the show is that the women play dodgeball, and whoever gets hit has to pay a penalty, usually in the form of a ridiculous game.

In this segment, which aired on the show last month, two women blow on opposite ends of a clear plastic tube in an effort to avoid eating a cicada.

Winning means fame and fortune, losing means a less-than-desirable lunch, and someone's got to lose.

To be fair, eating cicadas isn't that far fetched. They're apparently a good source of protein. Although they're generally eaten fried, the one on the show looks kind of... raw.

It should be noted that Japan's entertainment game has always been a few years ahead of the curve. Therefore, the visceral disgust you may be feeling at this spectacle should be allayed by the outside chance that in three-to-five years, Carrot Top and Kathy Griffin will be vying for the title of "Didn't Eat The Bug." Won't that just be peaches?!

-Huffington Post