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Adidas to end IAAF sponsorship over doping crisis

Adidas to end IAAF sponsorship over doping crisis Featured

Adidas, the IAAF's biggest sponsor, has told athletics' world governing body it is to terminate their sponsorship deal four years early, the BBC has learned.

The sportswear giant informed the IAAF of its decision - understood to be a direct result of the doping scandal sweeping the sport - earlier this week.

Sources have told the BBC the move will result in tens of millions of dollars in lost income to the IAAF.

It is sure to come as a major blow for embattled president Lord Coe.

Neither Adidas nor the IAAF - the International Association of Athletics Federations - have made any comment.

The BBC understands that Adidas informed the IAAF in November it was considering ending their relationship early after a report detailed claims of "state sponsored doping" within Russia.

The BBC understands that Adidas informed the IAAF in November it was considering ending their relationship early after a report detailed claims of "state sponsored doping" within Russia.

The report was compiled by an independent commission set up by the World Anti-Doping Agency (Wada).

Earlier this month, the commission's chairman, Dick Pound, delivered a second, damning report that revealed "corruption was embedded" within the IAAF under former president Lamine Diack.

Within days, a decision at the highest level in Adidas was taken to terminate the relationship with the IAAF.

It is understood the German multinational believes the doping revelations in Pound's reports constitute a breach of its agreement with the IAAF.

The 11-year deal was signed in 2008 and due to run until 2019. At the time it was signed, it was reported the deal was worth $33m (£23m).

But sources have told the BBC that the figure is much higher, as much, in terms of cash and product, as about $8m (£5.6m) per year.

This means the projected lost revenue for the IAAF over the next four years will be more than $30m (£21m).

(BBC News)

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Last modified on Tuesday, 26 January 2016 08:56