Previously the marketing director of Ceylon Newspapers, Wijeyaratne is presently the CEO of Suyamas Group, which comprises seven companies.

He joined Wijaya Newspapers in 2004 as the youngest marketing manager in the country, and by the time he left the institution, he was an assistant general manager.

Wijeyaratne, a pupil of Nalanda College, Colombo, has an MBA from Colombo University.

He is known to have introduced innovative ideas to the newspaper field.

He is also a visiting lecturer of several universities and higher education institutions, and holds positions in professional and social organizations, including membership in the Sri Lanka Institute of Marketing.

At the 2013 global award for brand excellence in Mumbai, he won the brand leadership award.

At the World Marketing Congress 2014 in Mumbai, he was chosen as one of the 100 best marketers.

In the same year, he was recognized as the media professional of the year at the global awards for brand excellence in Singapore.

Wijayaratne is the father of two sons.