Tuesday, 22 April 2025
Social media played huge role - Krishantha Cooray

Social media played huge role - Krishantha Cooray

In a media culture that was repressed and intimidated, social media played a huge role in the political change that took place in the country, UNP Working Committee Member, Media Director and Political Strategist for the then Opposition, Krishantha Cooray says.

He was speaking during an interview with DailyFT.

"In a media culture that was repressed and intimidated, social media played a huge role in this change. It was social media that really got the Opposition message out to the grassroots. We forget how connected Sri Lanka is now, even down to the smallest village, because of the entry of mobile phones. The Opposition campaign had meagre resources and we could not match the Rajapaksa campaign’s propaganda blitz in any way. But on social media, because that was just people spreading the word, erratically and with no coordination, the Opposition campaign was streets ahead of the UPFA one," he said.

Click here to view the complete interview of  Krishantha Cooray

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