Publishers say that the magazine would be a change from the mudslinging policy of media which can be seen in the present day. Instead, it would be a media experience of a higher quality, they add.

The publication is to be issued on the first week of every month.

Saranga Wijeratne, who has 12-years of experience at Wijaya Newspapers and 3 years of experience at Ceylon Newspapers, is functioning as the Chief Editor of the magazine and as the CEO and Director of Asia Media Corporation.

Asia Media Corporation is a sister company of Suyamas Group of Companies chaired by Lalith Wettasinghe.

Simultaniously the magazine's website - www.he.lk was also launched.