The illusion is created by the use of strong magnets, and feature a mini magnetized superhero. Witchcraft, in other words. The floating effect on the Book And The Hero bookend, is achieved by laying the books against an angled stand, with one book left open so it covers the bookshelf. Factor in the magnetized witchcraft, and it appears the small cape-wearing hero is holding the books up on his own strength.

Supershelf works in a similar way – the miniature magnetic hero is joined to the bottom of an invisible, vertically aligned shelf, which once again gives the effect he’s holding the books.

Not the cheapest bookshelves in the world at $25 USD a piece, but they’re certainly imaginative and fun, right?

-Bored Panda