Red Nose Day may be a big deal in the UK, Australia and New Zealand, but it’s brand new to the U.S.! However, thanks to celebs like Kim Kardashian, 34, using her star power to spread the word for the campaign, which aims to raise money for youth living in poverty, Red Nose Day is a bigger deal than ever! And it’s definitely amusing to check out celebs rocking clown noses.

The annual charity event aims to change the lives of children and young adults living in poverty by raising funds for awareness. The idea behind it? Make people laugh!

Red Nose Day is officially on May 21, but Kim geared up for the big day on May 20, baring her cleavage in a zip up jacket and of course, holding a big red nose up to her face! Leave it to Kim to make a giant red nose sexy.

She was joined by many other celebrities in Hollywood.

(Pics - Daily mail/ Hollywood Life)