Fragrance experience zones, celebrity meet and greet, also the opportunity to capture the moment at special rose adorned photo walls, were all part of the full day's experience for those celebrating Valentine’s day.

The cities where the action took place was a hive of activity, with those celebrating Valentine’s Day turning up in numbers, eager to win themselves a beautifully crafted French Rose Fragrant pendant.

The action also included French Roses being air dropped, with the much talked about Lux French Rose Fragrant Pendant being handed over to lucky winners.