UberGO operates with smaller hatchback vehicles like Suzuki Altos and Tata Nanos and is the second product option after uberX and is more economical, a statement said.

“We are thrilled to announce that uberGO will be available in Colombo,” Varun Mundkur, Senior Launcher, Uber said.

“Uber has a simple goal – to provide safe, reliable, affordable transportation options everywhere, and for everyone. We are excited about giving commuters more choice, value and quality mobility options and drivers even more opportunities to make more money.”

Prices are almost 15 percent less than comparable options, the statement said and uberGO becomes the most economical ride in town.

The rides can become even cheaper if riders share their ride with friends or family and use the in-app Fare Split feature.

“While it’s perfect for absolutely any kind of ride; it’s especially best for the short hauls – think quick bank runs, short trips between meetings, jaunts to the mall and movies; even the daily mundane suburban commute to work,”

“All this for a price potentially lower than a tuktuk.”

UberGO was a product option developed specifically for the subcontinent and rolled out across cities in India in late 2014 and later introduced in overseas markets including Turkey and Vietnam in 2015.

(LBO)