The unveiling of the Prestige Gas Cooker with glass top, Prestige Mixer Grinder, Prestige Wet Grinder and Prestige Stainless Steel Pressure Cookers and the Prestige non-stick cookware range was held under the patronage of Asoka Pieris – Group Chief Executive Officer - Singer Sri Lanka PLC and Narasingh Rajkumar - General Manager - Exports from TTK Prestige Company India at the 5th Singer Lifestyle Exhibition at BMICH.
The launch also unveiled the new brand payoff line “Prestige – Housewives” Pride and coincided with an energetic demonstration by Chef Don Sherman through which hundreds of visitors to the exhibition had the opportunity to gain first-hand experience of the new product range. Prestige is the largest total kitchen solutions provider in India with the widest range of kitchen products.
The Prestige brand offers local households with a total kitchen solution considering the safety and security aspects as well as helping everyone to cook smarter, saving both time and energy and strive towards live a healthier life. In fact Prestige is a brand that is close to the hearts of many Sri Lankans and the phenomenal market leadership in the Pressure Cooker Category is an example of the trust the brand has garnered over the years through Singer Sri Lanka.
Asoka Pieris - Group CEO Singer Sri Lanka PLC commenting at the occasion said, “Singer has been associated with the Prestige brand for over two decades through an exclusive distributor partnership.
He added that Prestige as a product is of very high quality and is considered as a “prestige” for customers to own these products.
The pressure cookers are made of virgin aluminum stainless steel resulting in very high quality, energy efficient and time saving experience. The mixture grinder is a premium product in the Singer Grinder product portfolio and is globally CB certified, which is the world's first international system for mutual acceptance of test reports and certificates dealing with the safety of electrical and electronic components, equipment and products. The 2 litre Wet Grinder is equipped with high quality grinding stones combining the traditional method of grinding in the modern era. The Non-stick cookware product range is India's first Non-stick Cookware range with a five layer granite finish coating making it a healthier as well as good looking option to ones kitchen.
Narasingh Rajkumar – General Manager Exports, TTK Prestige India added, "Prestige is a global brand and has been associated with Singer for the past several decades. Together with Singer, Prestige is aiming at continuing to introduce innovative and high quality products to make cooking a sheer pleasure through minimum effort.”
Prestige is manufactured and exported by TTK Prestige Limited. The company has emerged as India’s largest kitchen appliances company catering to the needs of home makers in the country.
