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Johnnie Walker launches wax to make whisky taste better

Johnnie Walker launches wax to make whisky taste better

Popular whisky brand Johnnie Walker has launched a bizarre new product that they claim will enhance the taste of your drink. ‘The Johnnie Walker Boldest Wax’ collection is a flavored moustache wax that when applied generously makes every sip of whisky taste better!

Priced at about £7.99 ($12) a pot, the hand-mixed waxes are made of 100 percent natural beeswax. They come in three flavors – Piperine Pepper, Citrus Essence, and Ginger Root – and are designed to complement the Johnnie Walker and ginger cocktail serve. They supposedly carry a scent that “lingers beneath the nostrils.”

“The citrus wax delivers real energy, and the flavors work together to give the drink a boost that really lifts a Johnnie & Ginger,” said mixologist Rich Woods, who advised flavor combinations for the wax collection. “This stands in contrast to the Piperine Pepper, which subtly brings out the more sophisticated fruit and caramel aromas in the drink.”

“Finally there’s the Ginger Root, which delivers an immediate kick – and is definitely one for those who prefer a more fiery experience.”

(Oddity Central)

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Last modified on Thursday, 16 July 2015 08:40