Samsung SUHD TVs have a number of new and exciting features - its Nano Crystal Technology and SUHD re-mastering engine delivers nm unrivalled viewing experience ; its stylish curved design provides viewers with a more immersive viewing experience ; and its smart TV is powered by the Tizen Operating System, giving viewers easy access to their favourite content.

Speaking at the launch, Mr. Youngmin Shin, the Managing Director of Samsung Electronics Sri Lanka, said, "Samsung has set a new industry standard for the best picture quality available today. As the first 'S' branded TV, Samsung's SUHD TV is designed to offer an outstanding viewing experience with sensational picture quality, seamless interaction and ultra-styllish design."

Mr. Sabry Ansar - Samsung;s country head of Consumer Electronics elaborated on the products additional features.

The new revolutionary nano-crystal semiconductors transmit different colours of light depending on their size to produce the highest colour purity and light efficiency available today. With Nano Colour viewers can experience upto 64 times more colour expression than conventional TVs. Nano Brightness gives upto 2.5 times brighter images and Nano Contrast generates upto 10 times better contrast than conventional TVs. With Nano Colour, Nano Brightness and Nano Contrast technology deliver an overall superior picture quality experience. The Samsung Chamfer Bezel design adds more depth to the TV screen while overall design makes the TV look stylish from every angle.

Samsung's SUHD TV 165.1cm (65-inch) and 139.7cm (55-inch) are available from Rs. 699,990 onwards at all Samsung Brand shops and authorized dealers Singer, Softlogic and Singhagiri.