“We have been representing Ben 10, Ben 10 Alien force, and Powerpuff girls, and from this year we will add the following Warner brothers portfolio which includes Batman, Superman, Looney Tunes, Tom & Jerry, Scooby Doo, Mr. Bean and Music Art & Dance (MAD). It is our intention to grow the CNE business in Sri Lanka by leveraging these global icons through product and promotional license”, said MD Rainco, Fazal Fausz .

Brand Licensing Associates (BLA) which has been established as a separate division of Rainco, promotes all these global brands. “It is a fully fledged division, which coordinates all transactions between the licensor and the licensee”, explained Fausz .

At the event industry experts shared their experiences on how they benefited from tying up with global brands, while there was an opportunity for those present to clarify any doubts they may have had about licensing.

Fausz stressed the fact that BLA only offers the authentic product and promotional license and that Rainco is the only representative in Sri Lanka who is authorized to sell this license. “There are over 5000 SKU's that potential licensees can choose from. Corporate clients from the FMCG industry too could look at promotional licensing opportunities”.

Anand Singh , Director , Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “Sri Lanka is an important market for Turner and we have been seeking partnerships to strengthen our foothold in it. With Rainco as our representative for our key franchises, we are confident of making headway in the market and fortifying our success .”