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SLABA & RTC to promote Sri Lanka’s apparel brands

SLABA & RTC to promote Sri Lanka’s apparel brands Featured

The Sri Lanka Apparel Brands Association [ SLABA ] together with The Royal Turf Club will stage the Royal Turf Club SLABA Runway 2016, featuring the cream of Sri Lanka’s apparel brands who will showcase their products at what will be the first of an Annual Ramp Extravaganza.

The announcement was made at a media briefing in Colombo yesterday (07), concluding with a mini fashion parade.

Royal Turf Club SLABA Runway 2016’ will take place on 21st September 2016 at the Hilton Colombo Ballroom, at 6.30 pm and promises to be a unique event, with Prime Minister Ranil Wickremesinghe gracing the event as the Chief Guest.

The brands who will take to the ramp on that day are Reborn, EKKO, Emerald, Signature, Manzari, Trendy, Rough, Arista, LiCC Jeans, Rainco, JEZZA, Avirate, GFlock, Dmaxx, Aurora, Anationz, Perri Allen, Vantage, Uptown Kandy and Andre.

The SLABA membership which has over 60 members representing the cream of local fashion including Reborn, EKKO, Emerald, Signature, Manzari , Trendy, Rough, Arista , LiCC Jeans, Rainco, JEZZA, Avirate, GFlock, Dmaxx, Aurora, Anationz, Perri Allen, Vantage, Uptown Kandy, Andre, and many others, will showcase their brands with title sponsor, the Royal Turf Club partnering with them in what is ‘a perfect fit’, seeing that horse racing and fashion are synonymous worldwide.

Speaking at the media briefing held in this connection, President SLABA, Indradatta Dharmawardena said, “SLABA represents a multitude of Sri Lankan apparel brands that contribute to the country and economy as a whole... It is our aim to establish an annual event where both industry and non industry high net worth individuals could interact, exchange ideas and forge links for the overall betterment of not just the apparel industry but the economy of the country”.

Dharmawardena welcomed the Royal Turf Club on board and expressed his appreciation of RTC coming on board as their Title Partner. “Whether it be Royal Ascot, the Melbourne Cup, the Dubai Cup and here up in Nuwara Eliya, fashion and horse racing go hand in hand and we welcome the Royal Turf Club as our long term partner”. He also thanked Ramani Fernando Salons and the Hilton Colombo for coming on board with SLABA as their Hair and Make Up partner and Partner Hotel.

CEO, of the Royal Turf Club, Wayne Wood said they were delighted to partner with SLABA and help promote such a vital segment of the Sri Lankan economy.

“The Royal Turf Club since its inception has set new standards for horse racing, equine care, veterinary facilities, track upgradings, the setting up of a Stud Book, and of course bringing back haute couture to the race track. In this light we feel that our partnership with SLABA is timely and appropriate and can only be a win win situation for both parties”, said Wood.

President Royal Turf Club, Suranjith Premadasa said that fashion and horse racing are inseparable and complement each other both on as well as off the track. “ The Royal Turf Club decided to partner with SLABA as we feel there is a lot of synergy between our two organizations and what we promote and stand for.

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Last modified on Friday, 09 September 2016 09:13