True to its promise, this iconic brand created a veritable hive of activity when they took over the lobby of Majestic City and transformed it into a Lux Rose Garden!
Visitors to Majestic City were somewhat taken aback when they saw what appeared to be a giant pink rock in the middle of a Rose garden. Sudath Abeysekara of Artway Gallery was seen to be chipping away at the rock when lo and behold beautiful roses were seen to be coming out of the rock and taking their place in the Lux Rose Garden!
The crowds who had gathered to view this spectacle were amazed and wowed by what was going on and were eager to participate in the activities which included guessing the number of roses that would go into making up the fragrance of each Lux soap bar. The Compere who was popular film star Dinakshie Priyasad, whose task was to involve the spectators in the activity and get them to guess the correct number of Roses had an easy task, as all those present were only too happy to involve themselves in what was indeed a unique event, while it also presented a fantastic photo opportunity, with Selfies galore being uploaded. In fact Facebook was open for people to tag the Lux page and upload their guesses instantaneously.
Those who were fortunate enough to guess the correct number of roses that went into creating the fragrance of 1 Lux soap bar – a breathtaking 10,000 , were Sajee, Shavini, Zarrjun, Chathurika, Vijitha Edirisinghe, Dharshika Sanjeewani and M Sameer , all of whom happened to be visiting Majestic City at that moment and were lucky enough to make the correct guess . They were rewarded by being invited to the gala House of Lux extravaganza which will be held on 20th June at the Hilton Colombo whilst also being rewarded with exciting prizes at the venue. What’s more, all the lucky winners are entitled to a free makeover for the occasion as well !
Over the years this iconic brand has evolved and remained true to its promise of making each and every woman feel beautiful throughout its lengthy history.
Lux, whose fragrance, now infused with Floral Fusion Oil that makes its perfume superior to real roses, has bettered itself from its origins, and mirrors the aspirations of every woman - to take the ordinary and bring out the extraordinary in herself, in every moment.
The essence of Lux, namely that of Thousands of roses being present in Lux’s perfumed body treats, and its power of igniting your skin with beauty that completes you, is in actual fact reminiscent of a second coming of age moment for every woman - where her femininity is at its peak, reaffirmed with every breath, and her confidence is unshakeable.
Lux, is a celebration of the enduring power of Fine Fragrances and all that’s feminine, with each bar of Lux containing Floral Fusion Oil that has the fragrance intensity of 10,000 roses - making each body treat more powerful and potent than its natural counterparts. Scent is a key part of a woman’s invisible wardrobe and personality, and with each evolution of Lux, its perfume has just kept getting better!
Yet another unique feature of Lux is the fact that it is a brand that has a great amount of legacy, including its association with some of the world's most glamorous women, from Elizabeth Taylor to Audrey Hepburn, to Aishwayra Rai and most recently to the likes of Deepika Padukone and Kareena Kapoor.
Since 1925, Lux® has been bringing the best of beauty, and the pleasure that comes with it, to every woman in the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars, Lux’ alluring beauty treats, delight women in more than 100 countries worldwide every day.
Lux keeps pushing what’s impossible - now with Floral Fusion Oil, it has a scent even more powerful than real roses. Unstoppable, unapologetic, it makes a woman feel complete and more confident than ever before.
Pictured : The scene of activity at Majestic City
