It was indeed a magical evening as this iconic brand which has held its own for over 90 years evolved into not just one but ten thousand blooms - yes a single bar of Lux soap now has the fragrance of ten thousand roses in it.

Inside the magical garden atmosphere, were three zones for invitees to experience. The Soft Touch Zone located in the pink lighted garden pavilion was synonymous with the Pink bar of Lux soap, which is redolent with the exquisite fragrance of Soft Touch. Visitors helped themselves to toothsome temptations while going through a fragrance experience.

The Silk Sensation Zone was built around a tree in winter, evoking the fragrance of this delicate white Lux soap and here too invitees were able to experience the fragrance first hand.

The Hologram Zone was a novel =fragrance experience where invitees were able to walk into a hologram in which roses were projected around them, creating a 3D viewing experience all around. As for the entertainment that was structured around the Lux Ten Thousand roses theme, models in breathtaking designs by Indi displayed couture floral designs, with the entire stage being mapped in the design and colours of their clothing, giving the effect of a girl blooming out of the wall !

Former Lux Stars Sabeetha Perera and Yashoda Wimaladharma were then invited on stage and felicitated with much pomp and pageantry, accompanied by unanimous applause from the audience .

The grand finale saw Indian actress Pooja Umashankar being elevated into the air.

“As a fragrance that has bettered itself from its origins of a single delicate French rose into Ten Thousand of them in every perfumed body treat, by introducing Floral Fusion Oil which captures that level of intensity, reflecting what every woman aspires to - which is to transform oneself from the ordinary, thus bringing out the extraordinary in herself, Lux has lived up to its promise and more”, said Director Marketing of Unilever, Sharmila Bandara, speaking on the occasion.

‘Bloom better with Lux!’ Of course you can, now that Lux is infused with not just one or two or three, but the fragrance of Ten Thousand roses.