Launched under the theme, ‘Designed for Value’, PediaSure new packaging line offers consumers value for money in 1kg and 400gram cartons and Sri Lankan consumers can now purchase the new range of PediaSure from large retailer shops islandwide in chocolate and vanilla flavours.

A host of distinguished invitees including the senior management and employees of CIC Holdings and senior South Asia representatives of Abbott Nutrition were present at the new packaging range launch which took place recently in Colombo.

Speaking at the occasion, W.S. Premkumar, Director, CIC Pharmaceuticals stated, “CIC remains committed to offering high quality products to the Sri Lankan market. This opportunity to offer an excellent children’s nutritional supplement in an attractive package range at a reasonable price from the internationally acclaimed Abbott Nutrition is a key milestone for us. We are pleased to be able to offer our consumers a chance to provide vital nutritional support to their children at an affordable price.”

Speaking at the launch ceremony, Subthosh Chaudhry, Senior Manager for Sri Lanka, Bangladesh, Nepal and Bhutan, Abbott Nutrition International said, “We wanted to expand our market reach to allow a wider range of parents to buy PediaSure for their children and provide them with essential nutrients during their growing years. Our decision to introduce a new packaging line and a price range was a result of the said market expansion.